your Beauty Our duty

About Physicians Formula Organic Wear: In the past 10 years Physicians Formula has diligently worked to bring you the latest innovations in color cosmetics found in drug and discount stores without sacrificing our high quality standards. Today they're taking it one step further with Organic wear®. As a company, they're making a commitment to embrace healthier, green living habits and provide to you, their loyal customer, with affordable greener alternatives!

Their philosophy in this difficult yet extremely rewarding new brand development process can be summarized in a quote by famous designer Ross Lovegrove: as like him, we "exercised organic essentialism - using nothing more - nothing less than what was needed" to provide you with the first 100% natural, certified organic color cosmetics line!



Review: I received the Organic Wear® 100% Natural Origin Mascara in Ultra Black ($9.95) and the Organic Wear® 100% Natural Origin Superfruit Lip Gloss in Super Pink ($7.95).

I love, love, love their new mascara! I am in awe of how many bad reviews that this mascara has received. If I had read the reviews before I taking a chance to sample this mascara, I probably would have backed off. I didn't experience the raccoon look like many have. It smudged a tiny, tiny bit as the day went by when I applied it on my lower lashes when I first tried it out. However, I haven't been having problems at all since I have just been applying it only on my top lashes. While it doesn't give me major lash attack. It makes my lashes stand out with the help of my new BBFF (Best Beauty Friend Forever), LiLash. The smell is a bit odd, but nothing to complain about!

The Organic Wear® 100% Natural Origin Superfruit Lip Gloss is not the best, but I still like it since pink is my usual shade. This lip gloss is a beautiful frosted pink. The only downside is that it wears off easily!