your Beauty Our duty

Yesterday, actress and model Molly Sims debut a one-of-a-kind dress featuring thousands of real cranberries created by top designer Kevan Hall and inspired by Dial’s Antioxidant Cranberry Body Wash. Molly had worn the dress at Kevan’s show yesterday at LA Fashion Week.

Starting today, March 20th, the dress will be auctioned off on Clothes Off Our Back benefiting The Children’s Institute, an organization enabling children to maximize their learning potential and to effectively utilize social skills in a positive manner.

About the Dress:

· The dress has over 2,000 real cranberries from neckline to hem

· Six food stylists worked for 96 hours to prepare the cranberries for use

· Starting with raw, barely ripe cranberries (to ensure they retained their bright color and to avoid wrinkling), the food stylists hand-pierced each cranberry with a needle to release its moisture. Using a commercial-grade dehydrator, they then dried the berries at a temperature of 100ºF for 15 hours

· A team of 15 people worked on the dress from design through completion, including a pattern maker, cutter, beader, dress maker and the designer himself

·On the finished dress, the cranberries resemble beads more than actual cranberries