your Beauty Our duty

To help us out, Head & Shoulders went straight to the woman behind celebrities like Luke Wilson, Jason Schwartzman, James Marsden, Seth Rogan, Judd Apatow and Jonah Hill before they walk down the red carpet, Cheri Keating. We picked Cheri’s brain on how we can use her tips and trick on the men in our lives, and she has some helpful advice for us for getting them ‘back in the game.’



For men to take care of their hair, it’s important to start by taking care of their scalp. Here are some simple scalp and hair care tips from Head & Shoulders Grooming Expert, Cheri Keating to help you get your head in the game.

The Foundation

· Massage the scalp deeply but gently prior to shampooing. Massaging stimulates the blood vessels encouraging a healthy scalp and hair. Then use a gentle shampoo and conditioner system such as Head & Shoulders Classic Clean.

· Never scrub the scalp, it can cause irritation and damage, effecting scalp and hair health.

· In between haircuts, be sure to keep a groomed appearance by trimming unwanted hair on the neck and around the sideburns with trimmers and a pair of small round tipped scissors.

· Consider investing in a natural wooden brush with wooden pins. Brushing hair often with a natural tool, promotes hair and scalp health. Plus, every time you brush your hair you're giving yourself a scalp massage!

The Looks

· The natural textured look is in style this year. The less blow drying, combing and brushing the better. Use matte wax or pomade. Warm a small amount in the palm, working it through barely dry hair. Pull it through the ends of the hair, combing with your fingers from the back of the crown toward the front.

· For an edgy look to hair, after adding wax, move small sections of the hair in different directions keeping the primary movement forward.

· For a side-swept look, again using the fingers as a comb to retain the natural texture of your hair, sweep across the forehead to one side and lightly smooth with a finishing cream.

· For finer hair, use a spray wax to add texture and lift. Lifting sections of hair with the fingers, spray a small amount into the hair, allow to “set” for a minute and then style lightly with the fingers.

Taking care of your scalp and hair is just as important as picking out the right shirt. So get your head in the game by using a system of shampoo and conditioner by Head & Shoulders.