your Beauty Our duty

Shobha home of New York City's hair removal experts, bring its celebrated salon experience to the home with a growing line of threading, sugaring, and waxing products to help on the journey from hairy to hairless! Each product has been created with extreme care to provide natural, sensitive, and effective hair removal solutions for those who seek them.

Shobha Tummala, the founder and CEO of Shobha, spent her early years in Hyderabad, India under the care of her grandparents, who each infused natural rituals into Shobha's daily life from the start. Her grandfather, a horticulturist, known to many farmers as the "plant doctor," would take her on his travels to visit the different gardens throughout India. Shobha's grandmother immersed her in India's natural and spiritual beauty culture, in which they would spend all day preparing meals and beauty treatments for the family. Hair conditioner was created from crushed hibiscus petals, soap from a mixture of shaved sandalwood and lentils, moisturizer from the cream of fresh milk.

It was also in India where Shobha experience the benefits of threading, the customary way to remove facial hair, the painless efficiency and precise definition that threading afforded made Shobha swear off wax, until she returned to the States and found there was no one in her area who threaded. Thus, the idea of Shobha was inspired!

The Shobha® Sugaring Kit conveniently provides everything needed for hassle-free hair removal at home. featuring our all-natural, professional-grade Shobha® Sugaring Gel, this kit ensures a hair removal experience that is not only effective, but sweet and sensitive too!

Review: I had never heard of sugaring before until I was given the opportunity to try out the Shobha Sugaring Kit ($30). I'm not going to joke, but it is a bit painful since you're removing hair from your skin afterall. The powder makes it less intense. What made the whole experience even more unique is the resusable denim cloth strips you use to remove the hair unlike the typical "waxing" strips you would receive with a waxing kit. However, it works well even though the sugaring gel can be a little messy at times. The results from this product lasts longer than if you shaved. I believe it is worth $30. Just think about a fortune you have to spend on creams and razors when all you have to pay $30 for a kit that could last for about a year. I love the fact that this kit is vegan friendly - free of parabens, dyes, fragrances, petrols, resins & waxes.