NIVEA Kicks-Off the Kiss the One You Love Contest to Bring Together

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Prize: One winner will receive two Nivea Kiss of Smoothness LipCare products.

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Entry Limit: Once

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NIVEA announced today a call for entries for the Kiss the One You Love Contest on Facebook, a viral campaign that aims to bring together couples that may otherwise be kept apart this holiday season, to share their love stories for a chance to win the opportunity to spend New Year’s Eve together in Times Square. Facebook users can vote for their favorite couple and ultimately decide which two winning couples will be flown to New York City and prepare to be kissed when the clock strikes midnight. Two winning couples will experience one of the most important kisses of the year in Times Square during the world’s most exciting New Year’s Eve celebration.

“NIVEA believes in the importance of human connections,” said Magnus Jonsson Vice President, Marketing at Beiersdorf Inc. “There are so many couples across the country and beyond that are separated at this time of year and we are thrilled that through the launch of the Kiss the One You Love Contest, we can help to reunite a few lucky couples with powerful love stories while helping America prepare for one of the most important kisses of the year. NIVEA Lip Care provides hours of moisturization so you are always ready for that perfect kiss.”

Prepare to be Kissed with Bill and Giuliana Rancic

NIVEA enlisted the help of America’s most romantic, well-known long-distance couple, TV personalities Bill and Giuliana Rancic, to help lovers all over the county prepare to be kissed this year. The winning Kiss the One You Love Contest couples will join Bill and Giuliana as they host NIVEA’s third annual New Year’s Eve celebration in the heart of Times Square, the epicenter of New Year’s Eve celebrations around the world.

“Bill and I are thrilled to partner with NIVEA and help to bring together these special couples,” said Giuliana Rancic. “We started our whirlwind romance long-distance, so we can certainly empathize with anyone who is apart during the holidays. It’s important to make the most of the times that you’re together and we’re so excited that two lucky couples will win the opportunity to come to Times Square for New Year’s Eve and have an unforgettable midnight kiss.”

Giving Couples A Chance to Reunite for New Year’s Eve

Starting December 1st, couples can log onto Facebook.com/NIVEAusa and share their stories of love and how they have been kept apart this holiday season on a personal profile page, complete with a (optional) photo and personal URL. The couple’s entry will also be viewable on the main contest page where consumers can view and vote on their favorite love stories.

Added features of NIVEA’s Kiss the One You Love Contest application include easy sharing capabilities featuring visuals of the couple so they can rally their friends and family to vote by forwarding their profile as well as posting contest details on personal walls and link to Twitter to capture votes. Voting will come to a close on December 23, 2010 at 11:59 PM and the winning couples will be announced on December 28th via Facebook. To upload your story and vote for your favorite couple, visit Facebook.com/NIVEAusa.

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The giveaway will conclude December 15th.

Note: The winner will be randomly chosen through Random.org.

Winner must respond within 72 hours of notification.