your Beauty Our duty

Starting today, April 2nd, through April 18th, consumers will have the opportunity to tell Pantene why they should be the first reality hair star by uploading a video to http://www.pantene.com/realitystar. America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 semi finalists will be flown to NYC for an in-person test shoot in May. Don’t forget, all applicants must add at the end of the video: "That's why I am the first reality hair star!" The first-of-its-kind LIVE television ad will air on May 25th on a major national network.

Suggested hashtag for your Twitter followers: #PanteneRealityStar

To be Eligible:

•Applicants must complete an online registration form and submit a video entry no longer than one minute at http://www.pantene.com/realitystar
•The video entry must tell why you should be the first reality hair star and show your hair's personality
•Applicants must add at end of video: "That's why I am the first reality hair star!"
•Open to legal residents of the 49 U.S. states & D.C. (excluding Maine) and Canada (excluding Quebec), who, as of date of entry, are 18 or older; for official rules visit http://www.pantene.com/realitystar

Please visit http://www.pantene.com/realitystar for the complete contest rules.

With its new understanding of hair's unique inter-fiber relationships, a critical factor in product performance that influences how ingredients work on hair, Pantene reinvented its entire brand structure. New Pantene includes an updated ingredient list, tailored systems, new packaging and new fragrance.

New Pantene solutions are custom created to deliver outstanding product performance based on four unique hair structures and end-benefits. New Pantene utilizes advanced ingredients and customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair, with shampoos, conditioners, styling products and treatments, including options designed to work together to deliver long-lasting results. Beginning April 1, log on to http://www.pantene.com/freesample to try the products.