your Beauty Our duty

From nutrition and exercise to fashion and beauty, many women are seeking a more natural way of living. With this in mind, Pantene Pro-V created a collection of hair care products formulated with naturally derived ingredients that offer exception results for hair care, which is why the world’s leading hair care brand is proud to announce the groundbreaking launch of Pantene Pro-V Nature Fusion. This collection provides the opportunity for people to discover a more natural approach to healthy hair care without sacrificing performance - at an affordable price!



Pantene has unlocked the power of nature with Nature Fusion, infusing the once hidden beauty benefits of the Cassia plant into its formulas. Cassia is a naturally derived performance ingredient that helps transform hair to make it softer, shinier and stronger. The new shampoos contain an advanced Cassia Complex that creates a protective shield to leave hair naturally radiant and stronger against damage. This unique discovery of the multiple beauty benefits of the Cassia plant provides women seeking healthy hair care outstanding performance through a more natural route.



Pantene is also proud to announce the face of the new Nature Fusion collection, Padma Lakshmi! Padma, most popularly known as the host of Bravo’s Top Chef, is additionally known as the first international Indian supermodel and an award-winning cookbook author. She joins a long list of Pantene spokespeople including Maria Menounos and most recently, Stacy London.

Because of Padma’s unique natural beauty and strong Indian roots, she is the perfect representative of the Nature Fusion collection, which key active ingredient is the India-derived Cassia seed. She will appear in new national television advertising this month.