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Too Faced Eyeshadow Duo - Betsy Baby $20

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Too Faced's brand founder, Jerrod Blandino, created Betsy Baby for one of his closest friends, Sephora's Betsy Olum. In 2007, the Sr. Vice President of Marketing was diagnosed with breast cancer. During Betsy's trying time, Jerrod was one of her top supporters. And, during one of their many heart-to-heart chats, Betsy jokingly asked if Jerrod would bring back her favorite discontinued Too Faced shadow, Heiress. Jerrod happily obliged, and worked with Betsy to develop the perfect highlighting-accent color. Now a fierce duo (just like Jerrod and Betsy), it's been renamed Betsy Baby in honor of her battle and triumph over breast cancer.

Jerrod has committed to donating $3 per sale of this limited-edition shadow to the Breast Cancer Research Foundation (BCRF). In return, Betsy has personally committed to the same donation, as has Sephora and $9 per sale of Betsy Baby will be directed to BCRF!