your Beauty Our duty

To welcome the Spring and Summer months of 2008, Being True announces the arrival of new shades and limited editions of tools and colors created to inspire, enlighten and transform the natural beauty of every woman. Wearing lighter, natural shades have never enchanced and added such luminance to any complexion as they do now!

With warm, sunny days also come the notion of wearing "natural looking" make-up in natural shades of brown, bone and beige. When these hues are no mastered, they leave the complexion looking drab and washed out. Lovely shades of peach, pink, bronze, and gold are natural hues found in all skin tones and when worn together, beautifully add and enchance luminance to all complexions.


Luminance Collection - This limited edition holds a treasure of eye shadows, eye liner, bronzer, and blush all housed in Being True's signature cache compact. a must have for spring and summer's fashions of brights and prints. Matte Peach, Soft Pink Shimmer, Rich Golden Brown, Bronze Glaze, Gilded Pink, and Sheer Gold Metallic all create the perfect pallet to compliment any skin tone and highlight eyes and cheeks. Also included, a set-by-step instruction guide with quick tips on getting that sought after warm and glowing look, along with the Press Definer Brush designed for precision eye lining. Suggested retail: $86.00 ($136.00 value)


Dual Eye Liner - Express / Reflect - To define and intensify the eyes for spring and summer, Being True welcomes their new Dual Eye Liner: Express / Reflect. A dual ended kohl eye pencil, Express gives a rich shade of mocha for soft definition, while Reflect neutralizes and brightens tired eyes with its sheer pink pearl shade. Suggested retail: $18.00


A limited edition color of Sheer Lip Shine, Aglow practices what it reaches. This sheer golden toffee gloss with a brilliant dual reflection of pink and gold shimmer is designed to amplify the natural lip tone leaving you Aglow!
We'll be reviewing this awesome lip gloss soon. Be on the lookout! Suggested retail: $16.00

Essential Brush Set - Let no vanity be seen without one! This limited edition set of handmade professional brushes simplifies the seasons' looks. Complete with an Eye Shadow Brush, Eye Contour Brush, Shadow Diffuser Brush, Liner Diffuser Brush, and Powder Blush Brush. Also included are helpful quick tips and instructions on using Being True's professional tools. Suggested retail: $110.00 ($132.00 value)



Being True uniques luxury well-being and dermatological efficacy in performance skin care, cosmetics, and professional treatments. The targeted skin care line is sold in six collections addressing specific and changing skin care needs, completed with the essential daily products. The entire brand consists of 205 skus and product catergories that include skin care, professional, and cosmetics. Prices range from $12 - $120. Being True is sold exclusively through high-end salon and spas and is currently available in over 400 doors including Nob Hill Spa in San Francisco, Lodge at Torrey Pines in La Jolla, Sanctuary at Camelback Mountain in Scottsdale, St. Regis Monarch Beach Resort and Spa in Dana Point, La Costa Resort and Spa in Carlsbad, Marriot Doral Golf Resort and Spa in Miami, Hotal ZaZa in Dallas, The Spa at Four Season's West Lake Village, Restore Spa in New York City and Valley Ho in Scottsdale.