your Beauty Our duty

Tom Newell, a former investment banker turned entrepreneur and Alison Etter, owner of Derby Salon in Seattle, realized that both customers and clients were equally frustrated with the current state of the hair care industry. Both felt that too many of today’s high end products were being developed with a focus on marketing rather than innovation by companies that spend more on advertising than on product development.

In addition to creating the best products available, Alison and Tom hoped to simplify the distribution process and lower the cost of great products for consumers. In their opinion, there is no need for salons to spend their time and money to try and be retail stores or for products to be sold at extravagant prices just to pay several layers of distributors. Coy products are sold direct to end-users at reasonable prices. Salons, as well as the stylists our customers trust and rely on, are directly compensated for leading people to their products.

Utilizing their individual expertise Alison and Tom sought the opinions of numerous stylists and consumers in developing a line of products that are focused on performance in both the salon and at home. The result is the Coy product line which, they believe, is far superior in both function and value to anything on the market today.

I have made it quite evident in the past that I don't have the best of luck when it comes to shampoo, but luckily I have found a few favorites. Coy is a new favorite to add to the list! Marsha and I recently had the opportunity to try out the Nourish Shampoo ($19). This is one of the most gentle, yet effective shampoos that I tried so far. It has a delightful bakery type scent that reminds me of warm vanilla, which happens to be one of my most favorite scents! I like that it doesn't tangle or dry out my hair at all. The results remind me of the Alterna Caviar shampoo I've used in the past, but it is much more budget friendly. It gives my hair superior shine, volume, and manageability.


Well, you can hardly get by without using a conditioner after using a shampoo! Their Nourish Conditioner ($20) will help you maintain that softness and luster after using their shampoo. It has the same bakery type scent, which makes this duo an even more of a must have! It is a color safe salve of aloe, horsetail extract, jojoba, and safflower oil.

Product Pairings: Use after Nourish or Reveal Shampoo. Begin styling with Canvas foundation spray and always finish style with Polish for added luster.