your Beauty Our duty

Simply Organic was founded in 2001 by professional beauty industry visionary Gene Martignetti. After watching his five-year-old son battle childhood Leukemia, while also dealing with health issues of his own, Martignetti became inspired to create a company committed to one simple principle:

“In the pursuit of health and beauty, what you put on your hair and skin is as important as what you put in your mouth.”

While researching tirelessly to help his sick child, Gene came across information on the harmful effects of synthetic ingredients found in many of the top salon and spa brands used today. What he learned motivated him to create an alternative line of products that used only natural, organic ingredients but resulted in great-looking, healthy hair and skin. That company is Simply Organic.

Renew and re-hydrate with olive leaf extract, organic honey and nature’s essential oils. The Moisture Rich Shampoo ($28) won the Natural Solutions - Beauty with a Conscience Award in 2008, which hardly comes to no surprise since it is very gentle and effective on my hair. It's a bit hard for me the find a shampoo that's right for my hair, even if it is organic and/or the best shampoo on the market. Therefore, I am very pleased that this one doesn't strip my hair of it's natural oil and making it drier than the Sahara Desert in the process. The smell is a great pick-me-up in the morning since it has a fresh lemon scent.

The Moisture Rich Conditioner ($30) is the icing on the cake since it locks in moisture, which is really beneficial for dry and damaged hair. While it is a tad expensive, it's truly worth the price if you're looking for a high quality organic conditioner. Most shampoos and conditioners that are "budget-friendly" are swimming with chemical "muck", which can be really harsh on your hair. Plus, they have a potential to cause health problems ranging from allergies to cancer.