your Beauty Our duty

Stars like Jennifer Aniston know that waist-length locks are out—this season, it’s all about the modern, edgy bob created with must-have products from Sedu. Simple to style, yet incredibly modern, this hot crop just takes a few easy steps to recreate at home.

1. Apply a heat protecting product from top to end. Sedu’s Anti-Frizz Polishing Treatment with Pure Argan Oil ($35 - $65) is the perfect thing to eliminate frizz and flyaways and help take hair to the next level.

2. Blow hair dry with a round brush, lifting the roots up if you want a little volume. Sedu’s Revolution Pro Tourmaline Ionic 4000i Dryer ($159.99) will ensure quick drying without any frizz or static.

3. Divide hair into ½” to 1” sections using a comb. Pass the Sedu Revolution Tourmaline Ionic Styling Iron ($159.99) through the hair from root to end for straight locks. It polishes the hair as it seals the follicle, reducing static and frizz.

4. Piece out strands to add some texture with a little more of the Anti-Frizz Polishing Treatment. The result? Red carpet-ready hair that is sleek, shiny with a bit of an edge, just like Jennifer Aniston’s.

“Jen has really charged up her look,” says Sedu Elite Styling Consultant and celebrity stylist Tommy Buckett. “It’s fresh and new and the perfect length for spring. Just goes to show that girls with long locks should not be afraid to make a change. Jen’s fresh cut is the new trend to follow.”

One of the top rated professional tool brands, Sedu offers the holy grail of styling products: NEW Anti-Frizz Polishing Treatment for heat-protection, frizz-elimination, and unbeatable shine. Sedu products all give you the power and durability you need for everyday styling while assuring your hair looks and feel healthy through every stage of your styling regime.