your Beauty Our duty

The brand is proud to announce a charitable partnership with the P&G Children’s Safe Drinking Water (CSDW) program called Healthy Hair for Healthy Water, a collaboration that will help women and their world shine through healthier water. Through this campaign, Pantene will help CSDW reach its goal to ‘save a life every hour’ in the developing world by providing two billion liters of clean water every year by 2020.

Yesterday, Pantene celebrity ambassadors, supermodel Gisele Bündchen of Brazil, and singer/song writer Anggun of Indonesia announced the kick-off of the global Healthy Hair for Healthy Water campaign at P&G’s VIP reception the was held in conjunction with the 2010 Clinton Global Initiative in NYC.



The campaign will deliver clean, purified drinking water to needy areas via low-cost PUR packets, one of which quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. Although CSDW is named after the children, Dr. Greg Allgood, Director, CSDW, says it is women who bring the program to life. “The true heroes of the CSDW program are women, as they provide 90% of all of the PUR packets.”

In the United Sates, consumers can make a difference now by purchasing Pantene products from the P&G eStore at http://www.pgestore.com/Pantene/pantene,default,sc.html. For each bottle purchased from the eStore through February 28, 2011, Pantene will donate 10 cents to CSDW, which is the cost of providing one week’s worth of clean drinking water (10 liters) for a child in the developing world.

“Pantene is committed to helping women and their world shine through health,” says Hanneke Faber, P&G’s Vice President & Brand Franchise Leader for Global Pantene. “As the Healthy Hair for Healthy Water program expands around the world, consumers will have the chance to simultaneously enhance the health of their hair and provide healthy water for women and their struggling families.”

“Mothers lose 1.8 million children every year from diarrheal diseases caused by contaminated water – more than HIV/AIDS and malaria combined,” says Dr. Greg Allgood, Director, CSDW. “Pantene’s commitment to improving the health of women and their children through its Healthy Hair for Healthy Water program is a means to help address this global health issue.”