your Beauty Our duty

Teen Vogue is inviting readers and denim lovers to don their favorite pair of jeans and head to Times Square on July 28, 9am-11am, to “Declare Your Denim.” The magazine wants denim fans to join them at Military Island (Broadway, between 43rd and 44th) as it celebrates the August back-to-school issue and all things denim. The event will feature a charity denim drive, in partnership with Fashion Delivers Charitable Foundation, to benefit victims of the Gulf Coast oil disaster; consumers can donate $5 to have a new pair of denim donated from one of Teen Vogue's denim sponsors, or donate a new pair of their own.



Additionally, Teen Vogue has collaborated with Essie on a limited edition nail polish, aptly named “Declare Your Denim,” to celebrate back to school fashion and everyone’s favorite fall fashion staple: the classic blue jean. “Declare Your Denim,” a bold, true blue polish, will be gifted with every donation/purchase of denim, while supplies last.

The event will also feature roving photographers snapping photos of young women in their denim to be displayed live on the Times Square Jumbotron. Teen Vogue It Girls will also be distributing free copies of the August special denim section.