your Beauty Our duty

Rethink What Matters invites women nationwide to shake up their foundation and sound off on topics that are more than just skin-deep - from going bare in public to discussing what freedom really feels like.

Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love Matte Campaign), Bare Escentuals will be unveiling thought-provoking taglines to help start honest conversations amongst girlfriends about what really matters. For instance, one reads “Rethink Going Bare in Public. BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”



Bare Escentuals invites you readers to give rethinking a try, too. Every week at RethinkWhatMatters.com, a new discussion topic will be featured with five questions for all to answer, share with their friends and have the chance win free products and other fantastic goodies. New topics and products will be featured weekly, posted each Friday. Todays’s topic is “rethinking going bare in public”, giving away the Flawless Definition Mascara. Feeling cheeky?