your Beauty Our duty

With 2010 in full swing, beauty buffs abound with what some view as risky resolutions. Try brightly-colored eyeliner for a spiced-up look. Finally reveal that perfect red lip. But to make these daring dreams a reality, there’s a simple solution that should be at the top of the towering list of 2010 to do’s: believe in your beauty skills. All it takes is a lesson in the right steps and the right tools!

To beat this beauty quandary and to introduce its brand-new brushes for February 2010, ecoTOOLS teamed up with celebrity makeup artist Meredith Baraf to bring you the products and pointers you need to create a professionally pretty face. On February 1, ecoTOOLS officially launches four instructional videos on ecoTOOLS so women everywhere can redefine and re-tool to become a total beauty know-it-all. A sneak peek of the videos is available for you to view ahead of time on YouTube.

This year, lets create a better you with a beauty pledge you can stick to: applying make-up like a pro!

The instructional videos offer tutorials for the following looks:

Cunning Cat Eye



Flawless Face



Sultry Smokey Eye



Touched Up Face for Day and Night



In conjunction with the videos, ecoTOOLS will launch two brand- products, the ecoTOOLS 6 Piece Eye Brush Set ($7.99) and ecoTOOLS Bronzer Brush ($9.99).



Featuring a Large Eye Shadow Brush, Angled Crease Brush, Petite Eye Shading Brush, Domed Highlighting Brush, Smudge Brush and compact travel Cosmetic Case with Mirror, the 6 Piece Eye Brush Set makes it easy to take on any daring look! Each brush is printed with its name to ensure proper usage with every application.



The brand new ecoTOOLS Bronzer Brush ($9.99) is the perfect tool for attaining an even and natural golden glow! Brush the incredibly full head of super soft bristles across skin where the sun naturally hits, resulting in a warm, sun-kissed glow. The beautiful, solid bamboo handle is professionally designed for ease of use and proper application of bronzer onto the face and neck.



STEP #1: Line with a pencil
The key to this look, says Meredith, is continuous blending and smudging. Start with an eye liner pencil, and apply along the upper lash line – don’t worry about getting a perfect line, because you’ll be blending it out soon!



STEP #2: Smudge
Go back with the EcoTools Smudge Brush, and sumdge the pencil line up and outward –this will help smooth out any hard lines.

STEP #3: Intesify with shadow
Take a shadow (the same color as your liner) and go back over the pencil to set and intensify the line with the same EcoTools Smudge Brush. The eye should really be taking on that smoky look at this point!



Step #4: Blend
Using the EcoTools Blending Brush, blend the line upward in order to gradiate the color. You want the shadow to vary in intensity so that the look is subtle and sexy, not harsh.



Step #5: Highlight
Run the EcoTools Highlighting Brush through a light, shimmery shadow and apply under the brow and also in the inner corner of the eye for a pop of brightness amongst all the dark smokiness.