your Beauty Our duty

As developments are being made in the hair industry, chemical treatments advance with improvements that are supposedly less damaging to the hair. We all know that no matter what the chemical treatment the residual effect will be some kind of damage to the hair shaft. An added problem is hair care. Choose the wrong daily cleansing and conditioning products and the new Keratin straightening process will be washed out weeks sooner than it should be – and for what the treatment costs that will not make any woman happy.

Hair that has been straightened by any means needs protein for re-strengthening and emollients for styling friction protection. The cuticle of straightened hair is more vulnerable to damage. ApHogee’s Keratin 2 Minute Reconstructor ($5.99) provides both protein and emollients and is a great choice after shampooing for any type of chemically treated hair. The shampoo choice would be dictated by the condition of the hair that's been straightened. If hair is in reasonably good health, with little breakage, we would recommend ApHogee’s Deep Moisture Shampoo. Otherwise, for more severe damage, choose the Shampoo for Damaged Hair ($6.95).

The Keratin straightening process uses very high heat which will dry hair and can lead to breakage, split ends and appear straw-like. Moisture content is important for relaxed hair so that reversion doesn't become a problem in humidity. Women serious enough about their hair to change it’s texture should be equally serious about the care its given.



My hair occasionally gets dry and brittle. It is much worse during cold weather. I mostly stick to high-end products when it comes to my hair since most of them help me achieve better results. This is why I was a bit leery about using the ApHogee’s Keratin 2 Minute Reconstructor. However, the ApHogee’s Keratin 2 Minute Reconstructor does exactly what it promises to do. It instantly gives my hair strength, and with subsequent uses it has eliminated hair shedding. I use it once a week, and my hair health has dramatically improved. The price is very budget friendly. I will continue to buy it since this is fantastic product that goes a long way!

The product in this review was provided to the reviewer for the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.