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Have you fallen victim to “sagging boob syndrome” over the years? Many of us have difficulty escaping this common condition. Age and gravity along with pregnancy and nursing can take a toll on the elasticity of breast tissue. This in turn leads to a significant loss of tone and firmness.

You don’t have to just sit back and wait for the girls to land on your knees. Aside from wearing a supportive bra during daily activity, there are steps you can take to prevent drooping and improve the tone and texture of your upper half.

Since pregnancy and nursing can cause sudden and dramatic changes in the breasts, it’s important to be proactive and start using a product like Mustela Specific Support Bust ($25) early in your pregnancy and continue all throughout the nursing phase. This will help increase firmness and prevent loss of elasticity. It’s always reassuring for mothers to know that Mustela’s formula is absolutely safe for unborn and nursing babies.

If the damage is already done and you’re looking to get back some of the firmness you once enjoyed, commit to adding one more body part (technically two body parts) to your daily beauty routine. Osmotics Blue Copper 5 Age Repair Body Lift ($95) and Pevonia Estebuste Neck and Bust Concentrate ($67.50) work to restore the breast quality of your younger years. Improving the firmness of your bust takes time and patience, so don’t get discouraged if you don’t see an immediate lift. You didn’t become saggy overnight and you won’t lift back up overnight either.

Nobody can forget the chant, “I must, I must, I must increase my bust!” It may have been fun and inspiring, but certainly not effective at altering anyone’s upper measurement. Fortunately, technology has changed the playing field and with products like StriVectin Hydro-Thermal Bust Beautification Serum ($79) and Rodial Boob Job ($175), women can expect to see a slight enhancement of breast volume over time with regular use. It’s an added bonus to the firming and contouring formulas. Yes ladies, there are alternatives for those who choose not to go under the knife.

After working so hard to improve your bust line, make sure your cleavage wows the crowds by treating the signs of skin aging on the décolleté. This is an area often ravaged by age and sun damage. BORBA Firming Neck and Décolleté Cream ($40) helps fight the signs of aging to leave skin more resilient and younger looking. Alchimie Forever Alexandrite Neck Illuminating and Firming Gel ($55) specifically targets the discoloration that is left behind after years of sun exposure.

Let’s face it, when the girls are looking and feeling their best, we feel better about ourselves. Gravity may be a force to reckon with but it’s nothing compared to the pursuit of a beautiful pair.