your Beauty Our duty

Source: People Magazine

Brad Pitt has partnered with beauty brand Kiehl’s to launch their newest permanent addition to their lineup. Kiehl’s new Aloe Vera Biodegradable Liquid Body Cleanser is the brand’s first complete beauty item that is 100 percent eco-friendly including formula and packaging. But don’t get your hopes up for sexy ads of Pitt, though. Unlike other celeb product campaigns, the Kiehl’s-Pitt collaboration will sadly not feature the star’s photogenic likeness in any of the advertising, but Brad did contribute a hand-written note to be featured on the bottle itself. One hundred percent of the net profits from the sales of Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser benefit JPF Eco Systems, a charitable foundation created by Kiehl’s and Brad to support global environmental initiatives, reports WWD. The new Kiehl’s body cleanser, $16.50 a bottle, is expected to raise at least $1 million for the charity and will be sold everywhere Kiehl’s products are available starting in October. See kiehls.com for store locations.