your Beauty Our duty

Clump-free:
Weightless cream formula coats lashes cleanly, no clumps in sight.


Breakthrough Volumizing Brush:
Their shaped-to-the-lash brush captures and plumps each lash for perfect fullness, one by one.


Very Voluptuous:
The new lash volume, dramatically defined.




Sweep brush upwards from root to tip to separate individual lashes and to achieve definition and volume. Continue building lashes until you reach your desired look. Do not let dry between coats. Repeat for lower lash line. Removes easily with soap and water or Maybelline® New York Expert Eyes® Eye Makeup Remover Towelettes ($6.49 at Walgreens).