your Beauty Our duty

Thanks to a discerning consumer who complained about a mascara ad featuring Penelope Cruz wearing fake eyelashes, Loreal has been ordered to add a disclaimer to all commercials for mascara that include falsies:

L’Oréal has been condemned for producing “misleading” mascara adverts featuring Penelope Cruz. The TV and magazine adverts boasted that women could have up to 60 per cent longer eyelashes with its Telescopic mascara. The Hollywood star’s voice promised: “Lashes that could reach for the stars.” But a sharp-eyed viewer suspected the actress was wearing false lashes to exaggerate the length of eyelid hair produced by the product. She protested to the Advertising Standards Authority, who upheld her complaint. It found the TV commercial misleading and said the magazine advert failed to be accurate and true. During the investigation, the French company admitted that the star had been wearing individual false lashes. s The ASA has ordered L’Oréal to add a disclaimer to future adverts whenever models are shown wearing false lashes.