your Beauty Our duty

Effective and easy-to-use, men prefer this streamlined skincare line. Up to 60% off Alford & Hoff at Hautelook for a limited time!



Born and raised in Phoenix Arizona, the youngest of three boys, Barry Alford, a gifted athlete, learned how to compete at a very young age. His grandfather, and mentor, a pioneer in the oil business, instilled a strong sense of ambition and calculated risk-taking in young Barry. It was no surprise that he adapted his grandfather’s drive into a successful college football career at Arizona State University where he was the recipient of the Maroon and Gold Scholar Athlete Award.

Jefferson Hoffman, a self-starter always looking for a new challenge, was born and raised in Minnesota. In addition to being a natural athlete, he taught himself to play the piano and the saxophone. A perfectionist at an early age, Jefferson expected excellence from himself at every level.

It was when Hoffman moved from the cold Midwest to the dry heat of Arizona and started playing college football that his own skin care needs became of personal interest. Always a master in identifying market opportunities, Jefferson’s entrepreneurial spirit led him to establish ventures in real estate and software. He ultimately founded one of the largest volume trading companies on the West Coast. While maintaining successful private ventures, he had started doing his own research on the cosmetic industry. At around the same time he received a call from his old friend, Barry Alford.

Together, the men recognized the potential to enter the market of men’s luxury skin care with a lifestyle brand that was directed to the “New Generation of Men.” These men, like Barry and Jefferson, are driven by performance, excellence and success. They placed a call to Dr. John Gross, the famed surgeon who Barry had worked with for over 6 years, and asked him to investigate the application of Sirtuin-activating complexes for men’s skin care. Gross quickly agreed with their assessment of the use of youth proteins in the cosmetic industry and thought this was a great opportunity to reach the male consumer.

Dr. John Gross, noted cosmetic and plastic surgeon, author, lecturer, and Associate Professor at the USC Keck School of Medicine brings his full spectrum of plastic and reconstructive surgery expertise to the Alford & Hoff team. His research of the SIR2stac Complex has confirmed the antioxidant properties of the Alford & Hoff products and addresses the immediate and long-term effects on aging skin. His reputation and medical achievements complement the founders’ medical and entrepreneurial expertise. Together, these men bring a new level of luxury performance to men’s skin care and distinctive qualities that define the lifestyle of the next generation of men.