your Beauty Our duty

September is Ovarian Cancer Awareness Month and it’s time to get involved! As the National Ovarian Cancer Coalition’s (NOCC) exclusive hair care and styling premiere sponsor, Pureology Serious Colour Care is helping the NOCC Break the Silence on Ovarian Cancer with the Limited Edition Break the Silence PureVolume Collection which includes:

· PureVolume Shampoo (10.1 oz.): Extra gentle, ZeroSulfate®, non-colour stripping formula volumizes while adding moisture and serious colour protection.

· PureVolume HairCondition (8.5 oz.): Premium performance conditioner works from the inside out to pump up volume, enhance colour vibrancy, and seal in colour.

· PureVolume ThickeningMist (4.2 oz.): Feather-light, thermal-protecting ZeroAlcoholTM spray delivers extraordinary body and provides flexible control and conditioning without residue or stickiness while keeping colour brilliant.

“The Break the Silence PureVolume Collection will help increase awareness and features information about the signs and symptoms of ovarian cancer to educate women about this disease,” states Shae Kalyani, vice president of marketing for Pureology. “Consumers receive a complimentary PureVolume ThickeningMist in the Break the Silence PureVolume Collection, and in conjunction with this limited edition promotion, Pureology will make a $25,000 donation to the NOCC.”

Throughout 2009, the NOCC will host a series of NOCC Walks to Break the Silence on Ovarian Cancer with Premier Sponsor Pureology around the U.S. Pureology will be on-site at each walk, distributing reusable travel kits containing EssentialRepair Shampoo, EssentialRepair HairCondition and a teal Pureology bandana to walk participants.

You can help Break the Silence on Ovarian Cancer! Participate in a local walk with your Pureology stylist, family, and friends.

Break the Silence PureVolume Collection

· Availability: Salons during September and October

· Price: $54.00 (a $75.00 value)