your Beauty Our duty

Who’s to say blondes have more fun and brunettes are taken more seriously…it’s the redheads who are commanding the catwalk and spicing it up this summer! Whether you want to be strawberry-blonde or feel the scarlet fever, Wella Professionals has quick tips on keeping it a real red!



MATCHMAKER

According to Josh Wood, Global Creative Director for Wella Color, “Red can suit anyone; it’s all about finding the right shade for your skin tone. There are thousands of red tones to choose from.” Olive skin tones need to stick to the warmer tones, while pale women can push the envelope with a more vivacious red. The right red lies in the hands of a professional colorist who knows how to balance warm and cool tones to suit your specific coloring.

KEEPING IT REAL

Due to the size of the hair color molecule, it is very difficult to maintain red hair because it fades rather quickly. However, Wella Professionals NEW Koleston Perfect permanent hair color delivers 15% longer-lasting reds. The best way to maintain color once you’ve gone red is with Wella Professionals Color Preserve shampoo and conditioner, a technologically advanced hair care regimen featuring a revolutionary P3 Complex to protect, prolong and preserve up to 78% more hair color.