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Ellen DeGeneres gears up for her first ad shoot with CoverGirl Cosmetics. Ads for her first campaign with the brand will appear in January 2009.

Beauty giant CoverGirl cosmetics confirms today that the brand is partnering with Ellen DeGeneres as its newest face. This will be the first beauty campaign for the comedienne and Emmy award winning talk show host whose famous face will be the focus of new advertisements in January 2009.

“Ellen is the quintessential CoverGirl. She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership – stay tuned for more news,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty.