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One of the most trusted skincare lines in Japan, Yu-Be has been used by Japanese families for over 50 years. Founded by pharmacist Yoshikiyo Nowatari in 1957, Yu-Be is based on one simple concept: creating products for the whole body that meet the entire family's skincare needs. From cracked heels to diaper rash and parched lips to ragged cuticles, Yu-Be's Moisturizing Skin Cream is the top selling medicated, vitamin-enriched skincare cream in Japan today. Its gentle, glycerin-based formula is enriched with vitamin E, vitamin B2, and camphor to soothe even the driest, most irritated skins. The secret to this magical salve is in its high glycerin content and quick absorbability (achieved through a special manufacturing process in Japan), making this cult favorite Japanese import your go-to moisturizer for all your skincare needs. Now available in the United States, get ready to say sayonara to dry skin and hello to Yu-Be beautiful skin.

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Lip Therapy $5


Yu-Be Lip Therapy is an all-natural lip balm used to protect and treat normal, dry, or severely chapped lips. The ingredients are based on the original, 50-year old Japanese Yu-Be Moisturizing Skin Cream formula which includes glycerin, vitamin E, and camphor. It soothes, moisturizes, and protects dry, painful, chapped lips and replenishes lost moisture from exposure to heat, cold, and wind.


Based on the formula for the #1 selling medicated, vitamin-enriched skincare cream in Japan today, Yu-Be is safe and effective for the entire family. The all-natural formula contains no artificial colors, fragrances, oils, or petroleum.






Moisturizing Skin Cream to Go $15


Yu-Be Moisturizing Skin Cream Tube To Go soothes and moisturizes dry skin. This glycerin-based cream is enriched with vitamin E, vitamin B2, and camphor. It has an uniquely high glycerin content and absorbability achieved through a special manufacturing process which makes Yu-Be so effective. Use it to smooth rough, dry patches on hands, elbows, knees, and feet. It softens and reduces tough calluses, including hard, cracked heels, and helps heal and prevent split cuticles. It replenishes lost moisture from water damage or frequent hand washing, helps heal and minimize scarring from burns, and protects and moisturizes skin exposed to cold, wind, and water.

This tiny Tube to-Go is sized conveniently for tossing in your toiletry case or gym bag.

Invented in 1957 by a Japanese pharmacist, Yu-Be is the #1 selling medicated, vitamin-enriched skincare cream in Japan today. Yu-Be is safe and effective for the whole family. The non-greasy formula absorbs quickly and stays locked in for hours. It contains no artificial colors, fragrances, oils, or petroleum.



Moisturizing Skin Cream $15 - $24