your Beauty Our duty

Dove go fresh in association with MTV presents Fresh Takes, a new micro-series, starring Alicia Keys which follows the lives of three roommates in their mid-twenties living in New York City. Although the three women have different ideas about looks, fashion, dating style, ambitions and life expectations, their loyalty to each other is fierce. They accept each other for who each of them is and who each of them aspires to become. With compassion, wisdom and a lot of humor Fresh Takes opens up a window on the pressures and day-to-day issues a twenty-something woman faces in today’s world.





Nick Lachey to star in final Fresh Takes episode! Tune in on April 21 to check it out!


Friends from high school, Alex, Diane and Lizzie are each other’s lifelines as each woman navigates the ups and downs of self-image, dating, work, friendship and family. This trio has hit their mid-twenties running. When one of them inevitably stumbles, or gets stopped in her tracks, the others are there to pick her up, dust her off and send her back out into her life with a new perspective on the situation.


Alex
Alex is the leader of the group. She is the glue that kept this threesome together in high school and beyond. Alex loves to fix problems, but sometimes fixing other people’s problems is easier than fixing her own. However, she’s willing to accept help from her friends and family when she can’t see a situation clearly. Although Alex seems together and self-assured at times, like any woman in her mid-twenties, she’s still discovering who she is and what kind of life she wants to be living. Alex works for a small, funky music PR firm in the meatpacking district. It’s a fantastic job since she gets to hobnob with up-and-coming bands and occasionally superstars. She likes her job and it has a lot of perks, but she’s impatient. She’s ready to make her mark on the world and can’t wait for her moment to shine. (Which her friends know will happen sooner rather than later.)

Diane
In high school , Diane was efficient and organized. In her 20’s Diane is efficient and organized. She seeks comfort in order. She feels like everything has its proper place, even her emotions. Her world is black-and-white. Diane needs to learn to appreciate the greys. And, with the help of her more flexible friends, she’s getting there, slowly but surely. Diane works really hard as an investment banker. Her lifestyle is more structured and demanding than those of her friends, but she’s also making more money and has more of a life plan. Diane gets what she needs emotionally from her roommates and her job keeps her busy. She’s looking for the right guy, but not looking very hard. She thinks that because she has a master plan — married at 32, kids by 35 — she doesn’t have to put herself out there in terms of dating. She’s wrong. And her friends help her see that.

Lizzie
Lizzie has always been the ‘good girl,’ ‘the reliable one,’ ‘everyone’s best friend.’ In high school, Lizzie was always the one who could be counted on to join in on whatever hairbrain scheme Diane or Alex cooked up. She’s a best friend to both of them. Lizzie has always had a conflicted relationship with her body. On the one hand, her body’s always served her well and she’s never had any lack of male attention. On the other hand, she feels small and tomboyish and gets frustrated when people treat her like a little kid. Part of Lizzie’s development as a person is going to have to include learning to accept herself as she is and not trying so hard to fit into everyone else’s idea of perfection. Lizzie has no idea what she wants to do for a living. Her latest career “scheme” is working at the front desk of a big fancy expensive gym. She can’t afford the membership, so she ends up taking a job there so she can use the facilities for free. Lizzie is nothing if not resourceful.